Paper Image helps small businesses achieve big city results

Paper Image of Holt is a household and business name, whether residents in Delhi Township have heard of them or not. It’s likely that the school magnet on the fridge, the menus at the local restaurant, or the yard signs in the neighbor’s front yard were all made by Paper Image.

The business has been a fixture in the community officially for over three decades, starting out as a co-op run by MSU students. From those humble beginnings, the print center has grown to be a major commercial printer in the Greater Lansing area. Missey Trudell and Todd Wallis have been with Paper Image almost from the beginning, starting out a staff members, then managing partners, and today they are co-owners of Paper Image.

“We’re trying to be that one stop shop for small businesses to market themselves,” Todd Wallis, Paper Image Co- Owner, says.

In addition to full printing and mailing services, Paper Image also offers a wide range of promotional products, and they recently added an apparel division to their repertoire which allows them to offer full silk screening and embroidery services. But Paper Image is much more than the average print shop, they offer full graphic designs services such as branding and logo development. But beyond that they collaborate with their clients and help them strategize their marketing goals, giving the feel of a big marketing firm, without the big price tags.

“So often clients will come to us with an idea that they think that they want but it may not give them the best results they’re looking for,” Missey Trudell, Paper Image Co-Owner, says. “So we really dive into who is your audience, what is the message, and help them create that.”

Trudell and Wallis are big advocates of supporting local and advocating for the community. They themselves are very active with nonprofits and schools in Delhi Township and encourage their staff to be as well. And there’s nothing they love more than connecting and supporting others in the community.

“The small businesses here in Holt and Delphi have a small town culture with big city results,” says Wallis. He and Trudell and their team at Paper Image appreciate being part of that culture and helping other achieve those big city results.

For more information on Paper Image’s services or to start a conversation about a project, contact Paper Image at 517.694.2400 or email Paper Image is located at 1900 Cedar Street in Holt,