Delhi Township and the Delhi Downtown Development Authority (DDA) are proud to offer the Back 2 Business (B2B) Digital Marketing Program for 2022.
Launched in 2020, the B2B program provides free digital marketing services to Delhi Township businesses.
With $250,000 from Delhi Township’s American Rescue Plan Act funds, the digital marketing assistance program is available to all Township businesses. Funding is available on a first-come, first-served basis.
Over 100 businesses have benefited from the program, utilizing the professional copywriting, design, and campaign management services to meet their unique needs due to the challenging economic climate caused by the pandemic. In 2020 and 2021, B2B ads were viewed over 22 million times, reached over 2 million users, and saw nearly 150,000 clicks and 500 phone calls.
Digital marketing through the B2B Program offers a free of cost and versatile approach to reaching both current and potential customers. With the diversity of businesses in Delhi Township, no one digital marketing approach will work for everyone. Each business will receive a digital marketing package based on their objective, after a consultation to discuss their goals. The timing of ad placement and duration is based on the business’s needs. The approach is cost-effective and versatile, meaning businesses in virtually any industry can benefit.
Delhi Township and the DDA remain committed to helping Delhi businesses succeed and encourage all local businesses to take advantage of the opportunity. Businesses that want to participate in the program must be located within Delhi Township and are required to provide a letter of interest (LOI) to the DDA. The LOI must briefly document how the business is negatively impacted by COVID-19.Businesses must have been in existence before March 3, 2021, and have an Employer Identification Number. All LOI’s must be submitted by February 11, 2022, and the digital media campaign must be completed by May 31, 2022.
For a sample letter of interest and to learn more about the Delhi Township and DDA B2B Digital Marketing Program, visit delhidda.com.